We explored many different directions in the search for a new Design Language. To let news shine in an objective and serious way, we created a reduced modern style. Fresh typography, a Contemporary color scheme, new iconography, and cleaner image language are the results of this process.
We did two intensive four-day design sprints on two main features of the upcoming product. Together with editors, product team, and designers we developed a concept for the desktop version and the the upcoming mobile App. I learned a lot from my first sprints and have been using this method ever since.
Prototyping & Testing
The aim of each sprint was to build a functional prototype, which would then be put to the test in an intensive user testing session. The following feedback and insights helped us to make further iterations of the product more relevant to the user needs.
We build a visual component library for the Desktop version and Mobile App.
My Role: Design Exploration, prepare Workshops,
Benchmarking, Prototyping, Visual Design, Visual component library.